There is a pattern I have seen play out across industries for the past two decades. A transformational technology arrives. A small group of early movers embraces it, quietly builds advantage, and moves on. The majority watches, debates, and waits for a better time. By the time the majority decides the time is right, the early movers have already lapped them twice. We are inside that window right now with artificial intelligence, and the data suggests it is narrowing faster th

This is a short one, but worth putting on record. We have been accepted in Anthropic's Claude Partner Network -- Anthropic's official program for firms and practitioners building and delivering Claude-powered solutions commercially. Why This Matters For the past few years, Claude has been at the center of how I think about AI in marketing. Not as a content generator. Not as a chatbot wrapper. As infrastructure -- the reasoning layer inside systems that help founders and growt

One person can now deliver what used to require a full agency. Here is how solo consultants are using AI systems, not just AI tools, to produce at scale without burning through every available hour. There is a moment most solo consultants know well. It is late in the week, a client deliverable is due, and you are staring at a blank document wondering how you are supposed to produce something that looks like it came from a full agency. You have the expertise. You just do not h