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Case Studies

Here are some examples of companies I've helped launch and grow.   

  • Successfully launched global marketing and promotional campaign for Mintology’s Claimable NFT service

  • Campaign promoted on 67 news media platforms, including Bloomberg, Yahoo Finance, MarketWatch, Benzinga, BeinCrypto, and Cryptodaily

  • Developed and implemented Hubspot Marketing Automation for website and lead generation 

  • Supervised the company’s claimable NFT proof of attendance for Token 2049 Singapore. Resulted in over 100 QR code scans during the conference

  • Successfully launched and managed the claimable NFT campaign for Mastercard’s LAC Miami

  • Resulted in a total of 1352 QR scans from participants in the United States and South America.

  • Managed a team of content writers and graphic designers.

  • Created and implemented a B2B growth marketing strategy to increase awareness and generate leads for cryptocurrency payment gateway.

  • Published multiple articles on high-traffic Fintech and Crypto sites such as FinTech Magazine, Fintech Futures, and CoinPedia.

  • Setup and managed paid ad campaigns on Google Ads, Linkedin Ads, Reddit Ads, and Twitter Ads that generated increased traffic and sign-ups

  • Created multiple contents on the company blog that generated an increase in organic search results rankings.

  • Created FAQ and onboarding content for seamless user journey sign-up and retention.

  • Generated a 20% MoM growth for traffic and conversions. Increased traffic by 300% over a period of 10 months.

  • Provided startup demo for Meridian Conference 2022​

  • Created and implemented a growth marketing campaign to increase sign-ups to Cryptocurrency Udemy Course and Website.

  • Improved Search Engine Optimization ranking for the website. 

  • Implemented Conversion Rate Optimization to improve homepage and lead generation. 

  • Created Buyer Personas and Content Marketing strategies to improve inbound marketing campaigns. 

  • Provided social media engagement tips on YouTube and Instagram

  • Improved online crypto community content on Discord 

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  • Developed and implemented marketing / branding strategies that achieved the organisation’s marketing, sales and corporate objectives. 

  • Successfully created the company’s growth marketing engine that applied industry best practices and content marketing for an improved lead generation campaigns from 2019 to 2020

  • Led branding and marketing efforts that saw an increase in inbound traffic, leads and total marketing reach by 50% on a monthly basis. 

  • Implemented constant website usability and conversion optimization tests to further improve messaging and sign-up rates. 

  • Created and implemented a full stack ecommerce digital marketing growth engine that saw an increase in online traffic, conversion and monthly sales of $200,000. 

  • Engineered a 250% online sales growth within 30 day by focusing on weekly conversion optimization, a/b testing, and email marketing without any increased marketing spending. 

  • Digital Marketing leadership and efforts contributed to a 30% annual growth in online sales.

  • Conducted Search Engine Optimization campaigns that improved organic inbound traffic by 55% within 3 months. 

  • Developed insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements that improved conversion rates by 22%

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  • Part of the launch marketing team for Justin Mare's and Gabriel Weinberg's book - Traction. 

  • Created an online community to increase online exposure to target audience

  • Business Development - Connected with 1000 startup incubators and accelerators in the Asia Pacific region and Australia. Introduced GrowthHacker.TV for startup founders and developers. 

  • Assisted in creating community engagement in the early stages of the GrowthHacker.TV community forum. 

  • Content Creation - created downloadable content and guides for GrowthHacker.TV's Udemy courses.

  • Key role in shaping general corporate marketing strategy and pitch deck that attracted multiple investors for potential funding.

  • Defined and implemented the marketing strategy with a specific focus on driving customer growth, brand awareness, and platform usage  

  • Managed SEO and Social Media that increased and drove traffic by 75% from targeted customer segments.

  • Collaborated with the CEO to craft a marketing strategy and messaging

  • Implemented Public Relations activities - Press Release, Blog Content Management, Growth Hacking, SEO, Google Analytics, Email Marketing, Community Management that saw an increase in overall inbound online traffic, 

  • Boosted inbound traffic from community forums and groups

  • Led efforts to revamp website design and video content for better brand awareness. Optimised website keywords for startup development related keywords. 

  • Implemented several lead generation campaigns that saw an increase in leads of 200 within 6 months. 

  • Conducted lean startup consultations for aspiring entrepreneurs with minimal MVPs

  • Led the crowdfunding marketing team that helped raise US$156,106 to kickstart Sherlybox production. 

  • Used growth hacks to increase sign-ups by 1500 and visibility for Sherlybox Beta.

  • Lead email marketing campaign to target influential tech bloggers and journalists from Techcrunch, VentureBeat, GigaOm, and Forbes. Content Marketing for Sherly blogs for organic and social media reach

  • Created and implemented Inbound and Social Media Marketing campaigns for increase online traffic and retention 

  • Led the creation of additional marketing materials

  • Responsible for creating and implementing the Digital / Social Media Marketing strategies for the company. 

  • Using Social Media to increase awareness for the company's cloud services. 

  • Managed company social media accounts - Facebook, Twitter, LinkedIn, Pinterest Coordinated with a remote multinational development/marketing team to achieve company goals

  • Increased Fans and Followers on Social Media accounts by 300% in 3 months.

  • Prepared the company's overall social media strategy for its launch and pitch presentation in Silicon Valley. 

  • Managed company social media accounts - Facebook, Twitter, LinkedIn, Pinterest Coordinated with a remote multinational development/marketing team to achieve company goals

  • Led campaigns to grow fans and followers on social media accounts by 300% in 90 days.

  • Responsible for growing customer acquisition, sales, and profitability of CoachTube by entering new geographic markets, and increasing revenues in existing markets in the US.

  • Increased the number of customers by 200%

  • Improved retention for existing CoachTube customers by 50%

  • Worked with the General Manager and taking the lead in helping the institution figure out how to best use the internet to achieve its growth objectives.

  • Performed an audit of ACF's digital assets as well as those of its competitors.

  • Developed plan for dominant web presence architecture and online marketing strategy

  • Created a roadmap and plan for all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.)


  • Content Marketing - Researched and re-wrote articles based on a variety of sports-related articles.

  • Managed WordPress site and content updates

  • Created video content for TriSwimCoach

  • Created search engine optimized web content articles for various websites

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