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Why Is Product Beta Testing Important for Startup Success?

Updated: Jun 9, 2022

Beta testing is an excellent approach for businesses to detect usability issues and enhance their products so that they meet the needs of their customers. While every development agency has specialized quality assurance experts, they frequently look at things from the company's perspective rather than the user's.

Companies can gain access to the most valuable POV of their product - the final customer – by establishing beta testing programs. This allows them to eliminate any problems before the product is published, ensuring its commercial success.

It is commonly known in the business that the failure rate of IT startups can be as high as a shocking 90%. Ensuring that your services are of the highest quality is critical to your success, and beta testing your products is one of the greatest methods to do it.

In this post, we will discuss the advantages of beta testing for both businesses and testers.

What Exactly Is Beta Testing?

Before a product is given to the public, it goes through a lengthy development and testing process. The early tests, often known as alpha testing, are carried out in-house in a controlled testing environment by quality assurance professionals and team members.

However, one of the drawbacks of this sort of testing is that it is done in predictable conditions by a small group of people who are already familiar with the product. As a result, while alpha testing is vital and required, it is also biased and not totally trustworthy.

As a result, businesses engage in "beta testing."

The beta phase begins once the product development, design, and marketing plan are complete. Instead of releasing the product to a large public, the corporation asks a small group of users to use, evaluate, and provide feedback on it.

In a nutshell, beta testing is similar to alpha testing, except that it is carried out by people from the product's intended audience, in an uncontrolled setting, and on their own devices. The purpose is to identify issues that the development team may have overlooked while also providing insight into user experience and usability.

The Beta Testing Process

The beta phase is typically implemented over a short period of time and consists of the following steps:

  1. Creating user profiles.

  2. Making plans for a feedback survey.

  3. We are looking for participants.

  4. Examining applications and deciding on a sample group

  5. Making contact