Digital Marketing Metrics 2019: Track Better for Excellent Results
Numbers don’t lie.
The year 2019 has yet again proven the data-driven nature of the digital marketing ecosystem. But, as we dive deeper into digital marketing, we tend to find a huge set of metrics that modern-day advertiser have had access to.
Yes, it’s important to use data to your advantage. However, only a few of these metrics are useful to judge the implications of an online campaign.
Well, we are going to expect a more immersive and extensive usage of numbers and data in 2019 and the coming years. Data helps advertisers to make smart, informed analytics decisions that can have major implications on the revenue growth.
Therefore, we have put efforts into understanding and creating a series of articles to create an awareness of metrics that advertisers should consider tracking while pursuing Digital marketing, Content marketing, Search Engine Optimization, and Social media marketing.
In this article, we have listed the most important digital marketing metrics every business should track and measure in 2019. We highly recommend taking these metrics into consideration to take your first step towards a higher revenue generation.
So, let’s cut to the chase, and get the hook of these digital marketing metrics.
1. Pages, Content, and Blog with Most Traffic
There will be many pages on your website. But not all pages will perform as per your expectations. Therefore, it is important to know which landing pages and blog posts are performing the best.
In order to track their performance, you will have to track their views, sessions, or users per month.
So, why are we prioritizing these pages in the first place?
Well, once you know the pages that are performing the most, you can start optimizing them for your business objectives. When you make changes to your highly-trafficked pages, your website will definitely start contributing to the success of your online business.
Knowing such pages and content, you will be able to know your customers better as to what kind of content they prefer to consume on your website.
Use these insights and reciprocate with extensive efforts for the success of your blog or business website.
2. Website’s Conversion Rate
You ought to know how well your website performs to make any potential customer convert. A website conversion rate provides you with the percentage of visitors who completed a desired act