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Crypto and Blockchain Marketing Best Practices, Tips, and Strategies

If you want to expand your crypto business, you need a crypto and blockchain-specific marketing strategy — since all the competition right now is strong, after all.

In fact, despite a barrage of negative headlines in recent weeks, blockchain and cryptocurrency sectors are still in full swing and remain unstoppable.

For example, global spending on blockchain-powered solutions is expected to reach $11.7 billion by the end of 2022. Similarly, the cryptocurrency business is expected to grow to $4.94 billion by 2023, up from $1.49 billion in 2020.

As both markets expand, new blockchain and cryptocurrency businesses will require more than “traditional” marketing to reach their potential customers.

They require a comprehensive blockchain and cryptocurrency-specific marketing plan that spans several digital channels.

What is the definition of a crypto and blockchain marketing strategy?

A blockchain marketing plan isn't so dissimilar to traditional digital marketing. It also encompasses a variety of marketing sectors, such as content marketing, social media marketing, and email marketing.

The fundamental difference is you're marketing crypto and blockchain projects and crypto businesses.

That means you're aiming for smart customers who rely on data-driven information.

It makes no difference if you're developing a new cryptocurrency or providing blockchain-as-a-service solutions to B2B clients. To make purchasing judgments, potential investors, purchasers, and traders will conduct considerable research.

Why is a blockchain marketing plan necessary?

A blockchain marketing plan that effectively promotes blockchain initiatives necessitates a thorough understanding of your target audience's purchasing process.

You must provide detailed, useful content about your blockchain or cryptocurrency project that applies to their journey.

Because the majority of your target market is blockchain professionals, generic marketing methods will not work. Rather, ramp up your marketing efforts and create content experiences that deliver the correct information at the right time.

More significantly, you must use platforms that potential clients and investors use to conduct research.