9 Things Startup Founders Need to Do According to Sam Altman
- Dominic Banguis
- Apr 29, 2024
- 3 min read

Sam Altman, the CEO of OpenAI and former president of Y Combinator, has been a guiding light for many startup founders. Drawing from his extensive experience with startups, Altman has distilled essential advice for founders into a clear and actionable list.
Here are the nine crucial things that startup founders need to do according to Sam Altman:
1. Set a Clear, Focused Mission
The foundation of any successful startup is a clear, focused mission. This mission should not only guide your strategy but also inspire your team and attract investors. It's important that your mission solves a real problem in a scalable way. Founders should be able to articulate this mission succinctly and rally their team around it.
2. Work on a Product You Care About
Passion is a crucial component of entrepreneurial success. Founders should work on products or services that they genuinely care about. This passion will sustain you through the inevitable ups and downs of startup life. Moreover, a founder’s genuine interest and passion can be contagious, helping to attract talent and engage customers.
3. Focus on Growth
For a startup, growth is the barometer of success. Altman emphasizes the importance of focusing relentlessly on growth, which can come in many forms: user base, revenue, market share, etc. Founders need to identify their key growth metrics and optimize everything around scaling these metrics effectively.
4. Make Something People Want
This is Y Combinator’s motto for a reason. The core of your startup should be a product or service that meets a real and present need in the market. This requires deep understanding of your customers and continual adaptation to meet their needs. The best way to figure out if you are making something people want is by engaging directly with your users and iterating based on feedback.
5. Recruit a Great Team
No founder can build a great company alone. Recruiting a team that is skilled, diverse, and as committed to the mission as you are, is essential. This team should complement your skills and should be capable of operating in the fast-paced, often uncertain environment of a startup.
6. Execute Quickly
Speed is a vital advantage in the startup world. The ability to execute plans quickly allows startups to outmaneuver larger, slower competitors. Altman advises founders to prioritize speed but not at the cost of quality or ethics. Quick execution also helps in learning from mistakes and iterating faster.
7. Talk to Users
Altman stresses the importance of talking to users regularly. This direct feedback is invaluable for understanding if your product truly fits the market. Founders should use these interactions to gather insights, test hypotheses, and foster user loyalty by showing that their feedback is valued and acted upon.
8. Stay Healthy
Running a startup is a marathon, not a sprint. Founders need to maintain their physical and mental health to withstand the stress that comes with the job. This includes managing work-life balance, staying connected with friends and family, and maintaining hobbies or interests outside of work.
9. Think Long-Term
While it’s important to move quickly and focus on short-term goals, founders must also have a long-term vision. This vision will guide decisions and strategies as the company scales. Thinking long-term also involves sustainable practices, ethical decision-making, and planning for future challenges and opportunities.
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Implementing these nine points requires discipline, foresight, and an unwavering commitment to your vision. Altman’s advice is not just a roadmap for building a successful startup but also a guide for cultivating a resilient and adaptable entrepreneurial spirit. By focusing on these foundational aspects, startup founders can position their ventures for sustainable growth and lasting impact.
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