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6 Things to Look for in an Influencer Marketing Platform

An influencer marketing platform can help you manage and measure your influencer engagement. It centralizes all of the data and resources you need to deliver a smooth experience for your influencers while simultaneously measuring performance and assuring the success of your campaigns.

A simple Google search for influencer marketing software yields list after list of the "best" influencer marketing platforms. But how can you truly choose which program is best for you?

If you’re currently searching and looking for an influencer marketing management platform, then this guide is for you.

Key Takeaways

  • From adding influencers to tracking content drafts and providing reports, influencer marketing software should streamline your entire workflow.

  • Using influencer marketing software is less expensive than hiring an agency and faster and more efficient than handling campaigns manually using multiple tools and spreadsheets.

  • Each influencer marketing software is definitely unique, including the social platforms it supports.

How to Run Influencer Marketing Campaigns

Working with influencers necessitates a strategy for managing influencer contacts, tracking deliverables, and gathering campaign statistics. The three most popular techniques to manage influencer campaigns are as follows:

  • Manual processes involving email, spreadsheets, and screenshots of social media statistics are probably the least expensive approach to run campaigns, but they are the most time-intensive and can make it impossible to assess how effectively your campaign is going.

  • All of the necessary work is done on your behalf by agencies. This is an excellent choice for larger firms with more sophisticated marketing requirements, but keep in mind that it is frequently more expensive than managing campaigns yourself.

  • Influencer marketing software saves you time and money by automating most manual activities and centralizing all of your campaign data on a single platform.