The Top 10 Marketing Trends to Follow in 2022
The landscape of digital marketing is poised to shift radically.
Time flies by far too quickly. I'm sure many of you will be planning your marketing strategy for 2022 soon. So, let's think about what marketing trends will shape 2022.
The most pressing concern remains: How will marketing evolve following the cookie's demise?
I'm sure you heard that Google declared that third-party cookie support in their Chrome browser would be phased out in 2022. It is significant, given that Chrome is the most popular browser, accounting for about 70% of all market share.
Nonetheless, the pandemic has a significant impact on our routines, and digital has become a new norm for doing many things. Even after the pandemic has passed, consumption patterns will persist.
But there are some things I am sure of.
Digital marketing will be increasingly more important in the future.
The importance of content marketing will grow.
D2C marketing will take the lead.
Brands will have to learn about their customers without relying on third-party data.
The Cookie Is Dead
Google announced that cookie tracking would be discontinued in early 2022. What does
this mean for your company?
Simple. It's shocking news, and it'll necessitate some significant changes.
Many advertising and businesses rely on tracking people across the internet. However, user privacy issues are becoming increasingly essential to an increasing number of internet users. It happened at a time when GDPR was being implemented, which made customers considerably more sensitive of their online privacy. Consumers can already opt out of third-party cookies and tracking, but digital advertisers are looking for methods to adapt their techniques.
Many businesses begin employing first-party data gathering or even zero-party data collecting in order to obtain information about customers and give appropriate advertising to facilitate online purchases.
The use of zero-party data is gaining traction. In a nutshell, it is information provided directly by a consumer to a brand. It can be done through a survey, gamification, or simple online consumer/brand engagement.
You should consider upgrading your CRM software because such data will be critical if cookie tracking is no longer in existence.
I'd want to outline some of the techniques you should have in place by 2022.