Search Engine Optimization Metrics to Consider in 2019

What is the toughest task for an SEO Specialist?

Wanna guess?

Well, it is not the hectic workload they always seem to have.

It is measuring the rate of success of their work.

Strange, isn’t it?

If you have been in the field of digital marketing, you would know that one cannot always rely on search engine results.

Search Engines like Google might take an indefinite amount of time to get your pages indexed. And we don’t have time for that.

So, how exactly do we track the success of our SEO efforts?

To be able to do that, one has to devise a cohesive methodology that involves highly reliable factors and variables SEO depends on.

In the year 2019, we just cannot limit ourselves to individual metrics like backlinks or page rankings.

Therefore, in this article, we have brought together a few Search Engine Optimization Metrics that you should consider while trying to figure out its effectiveness.

So, let’s stop beating the bush and get on with the content!

1. Organic Traffic

SEO is useless unless it brings you a significant amount of relevant traffic.

Therefore, to create a powerful impact with reporting your SEO performance, one must consider involving organic sessions.

This metric can be tracked on a month-over-month basis. An increase in the number of visitors directed from search engines is a definite sign of SEO performance.

While assessing your SEO performance, you don’t want to rely on trends but on numbers.

A quantifiable proof will help you prove your SEO efforts evidently. It is concrete proof of the number of visitors increasing on your website.