How Digital Marketing Can Help Fuel Startup Growth




Digital Marketing is perfect for startups.


Well, if looked objectively, you will find the most of the startups have quite a few things in common. They are often small in size, fired up with innovative ideas; they are generally based online, and are very attracted to growth hacking methods to quicker growth rate!


While the basic essence of a startup remains the same, which is to find the loopholes of the existing market and filling it up with revolutionary innovations, the challenge to make space in the market is something every startup feels like a challenge.


That’s exactly where the digital marketing ecosystem jumps in and saves the day!

But, before we discuss how digital marketing can boost marketing efforts, it is essential to have a look at the challenges these startups face.


What are the Different Challenges Modern-day Startups Face?


Low Marketing Budget

A far majority of the startups have a low marketing budget as most of them rely on outside funding. The funding is done by venture capitalist and investors but it’s not that easy to get as investing in a startup is a high-risk game. The challenge of dealing with a low budget takes a toll on other aspects of running a startup as well. That’s one reason why most startups seek the help of digital mediums to get the word out.


Lack of Creative Marketing Ideas

Creating content that sinks in with the audience and engages them or makes them take the desired action is not easy as it sounds like. It requires proper understanding and research about the target audience and then preparing content strategies accordingly. This work is done by content marketing professionals. Therefore, with strict budget things can get pretty tough at a startup.


Ineffective Social Media Presence

No, social media is not just about ‘Click and Push’. It is a marketing medium and we highly recommend businesses to look at it like one. Social Media is an evolving beast that can only be tamed with the right strategy and plans. Social Media can turn out to be one of the most inexpensive online marketing mediums and therefore, we want startups to put major efforts into creating a solid social media presence. Lack of social media marketing professionals can really kick your startup into reverse.


Customer Retention

Customer retention rate is really what defines the startup’s success. Acquiring and retaining customers will be a top priority of most of the startups and the rate of success will improve if the buzz created in the market really stands out. Retaining a customer is a challenge most businesses fail. It’s majorly due to the cut-throat competition and poor services provided by the brand.


What are Some Top Digital Marketing Tips for Startups?


Design a Perfect User Experience


When on the Internet, a customer wants his experience to be absolutely seamless and effortless. Research has found that a huge percentage of online users tends to ignore an online brand just because it lacks what it takes to provide a smooth user experience.


Audience matters more than anything. If they are engaging with your brand online and can connect with your offerings, then you are set. You will receive a better response from the market and audience will like to have a lasting relationship with you.


Your digital marketing strategies must be designed with the utmost care, taking into consideration the target audience and its behavior and preferences. User experience can be significantly enhanced with the help of curated content, effective communication channels, and intuitive UI.


What is your Creative Content Strategy?


Content is everything when it comes to online marketing. You will have to press hard on creating more and more content that engages your audience and creates a huge impact on the market.


Content creation includes communication your brand’s message to providing crucial information to the potential or existing customers to presenting them with useful content.


Brilliantly created content, when coupled with Search Engine Optimization wil help you achieve high organic traffic and improve your website’s ranking.


When creating content, always follow the ‘80-20 Rule’. This essentially refers to the practice of creating 80% of the content that focuses on providing the audience with value and creating 20% of the content that focuses just on brand promotion.


But while content is the king, marketing is the queen. Startups should have an effective content marketing strategy in place if they really want to leverage their impressive content creation.


Leverage Social Media Platforms for Engagement


Social Media is a very important part of a customer’s purchase cycle. It’s true that your startup’s online presence is judged by how good your website and social media presence is. So, make sure you are leveraging social media with the top-quality powerful content delivering the right message.


Social media can really turn it around for your startup if you remain consistent and regular with your social media marketing strategy. It can have a profound impact on your conversion rate and lead generation capabilities.


Couple all this with influencer marketing and you will achieve tremendous results from social media.


Video Marketing is the Modern Trend


Videos instill trust. They are one of the most powerful mediums to communicate ‘a lot in less’. With popular video marketing channels like Facebook Live, Instagram Stories, and SnapChat already accumulating tremendous customer base, your job has just gotten easier.


Now all you have to do is push out engaging and high-quality video content that target specifically your target audience. Video is essential if you want your online marketing efforts to reap any kind of positive results. Video marketing is the trend and we highly recommend you to cash on it.


Use Search Engine Optimization Effectively

SEO is a marathon we highly recommend your startup to run. People are turning to Google to ask all kind of questions they have about the products and brands they engage with. Fortunately, you can help them with the questions using the content on your website!


Make sure you conduct an extensive SEO Audit for your website before you start with any off-page SEO efforts. With the help of SEO, you will be able to tackle all the website and page optimization challenges and can optimize your website for all kinds of devices used in the market.


Over to You


Indeed, digital marketing has the potential to turn the tables for modern-day startups.


I highly recommend taking the above pointers into consideration when building a digital marketing strategy as these have given other startups solid results!


There you have it. I hope this piece of content brought great value for your startup. Since you are here, don’t forget to subscribe to my weekly newsletter as I bring the latest news and updates from the world of digital marketing.


Keep Hustling!!!

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