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How Digital Marketing Can Help Fuel Startup Growth




Digital Marketing is perfect for startups.


Well, if looked objectively, you will find the most of the startups have quite a few things in common. They are often small in size, fired up with innovative ideas; they are generally based online, and are very attracted to growth hacking methods to quicker growth rate!


While the basic essence of a startup remains the same, which is to find the loopholes of the existing market and filling it up with revolutionary innovations, the challenge to make space in the market is something every startup feels like a challenge.


That’s exactly where the digital marketing ecosystem jumps in and saves the day!

But, before we discuss how digital marketing can boost marketing efforts, it is essential to have a look at the challenges these startups face.


What are the Different Challenges Modern-day Startups Face?


Low Marketing Budget

A far majority of the startups have a low marketing budget as most of them rely on outside funding. The funding is done by venture capitalist and investors but it’s not that easy to get as investing in a startup is a high-risk game. The challenge of dealing with a low budget takes a toll on other aspects of running a startup as well. That’s one reason why most startups seek the help of digital mediums to get the word out.


Lack of Creative Marketing Ideas

Creating content that sinks in with the audience and engages them or makes them take the desired action is not easy as it sounds like. It requires proper understanding and research about the target audience and then preparing content strategies accordingly. This work is done by content marketing professionals. Therefore, with strict budget things can get pretty tough at a startup.


Ineffective Social Media Presence

No, social media is not just about ‘Click and Push’. It is a marketing medium and we highly recommend businesses to look at it like one. Social Media is an evolving beast that can only be tamed with the right strategy and plans. Social Media can turn out to be one of the most inexpensive online marketing mediums and therefore, we want startups to put major efforts into creating a solid social media presence. Lack of social media marketing professionals can really kick your startup into reverse.


Customer Retention

Customer retention rate is really what defines the startup’s success. Acquiring and retaining customers will be a top priority of most of the startups and the rate of success will improve if the buzz created in the market really stands out. Retaining a customer is a challenge most businesses fail. It’s majorly due to the cut-throat competition and poor services provided by the brand.


What are Some Top Digital Marketing Tips for Startups?


Design a Perfect User Experience