Content Marketing Metrics 101: Metrics that bring results in 2019
‘Content is king, but Marketing is Queen and runs the household.’
Remember Gary Vaynerchuk saying the above words back in 2017?
Well, the words stand true even today, and the essence of the statement is now being realized by many modern-day advertisers.
It’s a good thing we have started conversing about marketing in addition to creating a content strategy.
But, content marketing is not a one-time thing. The strategy is created only to get optimized and maintained on a regular basis.
As a marketer, it is required of you to know the parameters for measuring the success of a content marketing campaign.
Therefore, we have done our best to mention and discuss the key content marketing metrics that should always be tracked for better strategy optimization.
So, let’s not waste any second and dive right into the content!
1. Total Traffic
Every month, make a note of the traffic you receive. It’s important to know how well your content is getting accepted on the search engine when it shows up. In case you are running offers and promotional campaigns, make sure you exclude any traffic received on the landing pages. Another metric you can target is Total Organic Traffic. It will help you understand the performance of your website on popular search engines like Google.
2. Users by Time of Day
You never want to go wrong with the time of publishing new content. So, how do you know the right time for content publishing? You will have to test different publishing day and time and make a judgment on the basis of traffic received.
3. Returning Traffic
If your content marketing campaign is successful, it will not fail to provide you with returning visitors. Therefore, you must know about your returning visitors. Make sure you track this metric. If it does not show any activity, try auditing your content in order to match the preference of your target audience.
4. Traffic Source Breakdown
You might be running your content marketing campaigns on different mediums and therefore, you are bound to have visitors coming from different sources. You should analyze the traffic for each of these sources and record their performance. These sources can be Organic, Direct, Referral, Email, Paid, Social, other.