‘Content is king, but Marketing is Queen and runs the household.’
Remember Gary Vaynerchuk saying the above words back in 2017?
Well, the words stand true even today, and the essence of the statement is now being realized by many modern-day advertisers.
It’s a good thing we have started conversing about marketing in addition to creating a content strategy.
But, content marketing is not a one-time thing. The strategy is created only to get optimized and maintained on a regular basis.
As a marketer, it is required of you to know the parameters for measuring the success of a content marketing campaign.
Therefore, we have done our best to mention and discuss the key content marketing metrics that should always be tracked for better strategy optimization.
So, let’s not waste any second and dive right into the content!
1. Total Traffic
Every month, make a note of the traffic you receive. It’s important to know how well your content is getting accepted on the search engine when it shows up. In case you are running offers and promotional campaigns, make sure you exclude any traffic received on the landing pages. Another metric you can target is Total Organic Traffic. It will help you understand the performance of your website on popular search engines like Google.