Beyond Misconceptions: How AI Can Help Marketers Build Stronger Customer Relationships
Are you looking to stay ahead of the curve in a fast-paced industry? One technology that has been making waves in recent years is Artificial Intelligence (AI). Despite its potential benefits, there are still misconceptions that AI is here to replace people. However, this couldn't be further from the truth. In fact, AI is here to improve processes and outputs, making them more efficient and effective.
In this article, we'll explore how AI can help you build stronger relationships with your customers and take your marketing strategies to the next level.
1. Enhancing Customer Service with AI Chatbots
One area where AI can make a significant impact is customer service. AI-powered chatbots are designed to communicate with customers in real-time, providing them with instant answers to their queries. By automating this process, businesses can save time and resources that would have been spent on customer service representatives, allowing them to focus on more critical tasks. Customers can get the support they need quickly and easily, without having to wait on hold or navigate complicated phone trees. This kind of fast, efficient service helps to build trust and loyalty between the customer and the brand.
Here are some tools to check out:
Dialogflow by Google Cloud: https://cloud.google.com/dialogflow
Dialogflow is a natural language understanding platform that enables developers to create conversational chatbots and voice assistants that can understand human language and respond appropriately.
IBM Watson Assistant: https://www.ibm.com/cloud/watson-assistant/
Watson Assistant is an AI-powered chatbot that can handle complex queries, personalize responses, and provide a seamless customer experience across channels.
Microsoft Bot Framework: https://dev.botframework.com/
Microsoft Bot Framework is a set of tools and services that enables developers to build intelligent bots that can interact with users across multiple channels, including Facebook Messenger, Skype, and Slack.
Other stuff you should know:
According to a study by Juniper Research, chatbots will save businesses an estimated $8 billion per year by 2022. Source: https://www.juniperresearch.com/press/press-releases/chatbots-will-deliver-8-billion-annual-cost-savings
A survey by Chatbots.org found that 69% of consumers prefer chatbots for quick communication with businesses. Source: https://www.chatbots.org/ai_zone/viewchatbot/3032/