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5 Proven Ways to Increase Sign-Ups for Your SaaS Website

Getting visitors to sign up for a free trial is critical for SaaS businesses because such sign-ups are a big source of eventual paying clients. Numbers back this up: free trials account for more than half of all new business for 16% of businesses.

However, the harsh reality is that most SaaS firms suffer in this area. Simply put, giving people a free trial is only half the battle, and everyone is doing it. The true issue for SaaS businesses and marketers is convincing those visitors to sign up.

Are you in the same situation?

Here are five tried-and-true methods to drive more sign-ups to your SaaS website to make your lead generation life easier.

1. Offer incentives

Let's start with a traditional growth hack: offer a compelling incentive to join up for your free trial.

This could be as simple as providing a free resource, such as an eBook, whitepaper, or template package. It may also be something more elaborate, like access to a private email course or a brief one-on-one session through Skype.

If the gated information on offer is highly relevant and appealing, it can go a long way toward increasing your sign-ups. So, if you haven't already, make an amazing gated resource that demands to access.

2. Reduce friction by not requesting payment details.

Unfortunately, the Internet is a rather shady area. And we are all aware that nothing in life is free. There are no such things as free lunches.

As a result, even if you guarantee that the sign-up is absolutely free and without obligation, consumers will be skeptical of your offer.

However, there are situations when something is completely free, such as a free trial of software. It is up to you to persuade your prospects of this.

While crafting simple language such as "Sign up for a free trial. Although "no commitment, cancel at any moment" can work effectively, individuals are still cautious when they are required to reveal their payment information.

So, how can you make it clear that they will not be charged? Here's an idea: why not allow users to sign up without having to enter their credit card information?

According to research, when SaaS organizations do not request credit card information, sign-up conv