PROFESSIONAL AND ACADEMIC BACKGROUND
Experienced Digital Marketing Professional
Throughout my career, I’ve assisted clients in defining their most complex digital marketing obstacles and building long-lasting customer acquisition and growth strategies.
Take a look at my resume to learn more about my professional and educational experience, and get in touch today.
FOUNDER - GROWTHBOXX DIGITAL MARKETING, PHILIPPINES
2018 - Present
Provide digital marketing services and consulting to local and foreign startup founders, entrepreneurs and marketing agency owners. Helping companies leverage new marketing technologies to grow their customer base.
CHIEF MARKETING OFFICER - KALYSYS, MELBOURNE, AUSTRALIA
2019 to 2020
Responsible for planning, developing, implementing and monitoring the overall business marketing strategy.
MARKETING MENTOR - FASTERCAPITAL, DUBAI, UNITED ARAB EMIRATES
2018 - Present
Provide marketing and growth guidance to early-stage startup founders and pre-seed entrepreneurs. Teaching them to leverage online digital channels for customer acquisition, activation, retention.
HOOTSUITE SOCIAL MEDIA BRAND AMBASSADOR, HOOTSUITE, ASIA
2015 - Present
Advocate on behalf of the Hootsuite brand. Amplify Hootsuite messages to their existing networks. Provide feedback on our product and regional insight. Create a stronger presence for Hootsuite regionally and through local events
DIGITAL MARKETING MANAGER, RENAUD AIR - HONG KONG
2016 to 2018
Full stack digital marketing management and campaign implementation. Engineered a 250% online sales growth in 1 month without increased marketing spending. Digital Marketing leadership and efforts contributed to a 30% annual growth in online sales.
GROWTH MARKETER, COACHTUBE, TEXAS, UNITED STATES
Responsible for growing customer acquisition, sales, and profitability of CoachTube by entering new geographic markets, and increasing revenues in existing markets in the US. Increased number of customers. Improved retention for existing CoachTube customers
GROWTH MANAGER, GROWTH GEEKS, UNITED STATES
Worked with startup founders/leaders (CEOs and Managers) to establish growth strategies and objectives. Assessed needed growth specialists for startup clients. Developed an effective and close working relationship with startup founders/clients. Managed a team of international Growth Hackers / Digital Marketing experts. Delivered feedback and reports for growth gigs
INBOUND MARKETING CONSULTANT, THE MEZZANINE GROUP, TORONTO, CANADA
2015 - 2016
Analyzed client websites and business situations quickly and accurately on HubSpot's tools and other sources. Developed insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
SPECIAL PROJECTS / GROWTH / BUSINESS DEVELOPMENT, GROWTH HACKER.TV, US
2013 - 2016
Business Development - Connected with startup incubators and accelerators in the Asia Pacific region and Australia. Introduced GrowthHacker.TV for startup founders and developers. Assisted in creating engagement in the early stages of the GrowthHacker.TV community forum. Content Creation - created downloadable content and guides for GrowthHacker.TV's Udemy courses.
BOOK LAUNCH TEAM MEMBER - TRACTION BOOK, JUSTIN MARES, US
Sept 2015 - Nov 2015
Part of the launch marketing team for Justin Mare's and Gabriel Weinberg's book - Traction.
CHIEF MARKETING OFFICER, MICROWORK.IO, SILICON VALLEY, US
April 2015 - July 2015
Key role in shaping general corporate marketing strategy. Defined and implemented the marketing strategy with a specific focus on driving customer growth, brand awareness, and platform usage. Engaged in business development activities with potential partners. Managed SEO, Social Media, and PPC to increase and drive traffic from targeted customer segments.
INBOUND MARKETING / CONTENT MARKETING CONSULTANT, TRADIER, US
Aug 2014 - January 2015
Collaborated with the CEO to craft a marketing strategy and messaging, Public Relations activities - Press Release, Blog Content Management, Growth Hacking, SEO, Google Analytics, Email Marketing, Community Management
GENERAL MANAGER / GROWTH HACKER, AB DEV LABS, NYC, US
June 2013 - Aug 2014
Managing a team of remote developers based in the Philippines. Used Lean and Agile Development and SCRUM Methodologies for startup development projects. Business Development. Digital Marketing and Growth Hacking. Lean Startup Consulting for Founders
GROWTH / CROWDFUNDING MARKETING CONSULTANT, SHER.LY, POLAND
June 2014 - July 2014
Part of a crowdfunding marketing team that helped raised $156,106 to kickstart Sherlybox production. Used growth hacks to increase sign-ups and visibility for Sherlybox Beta. - Lead email marketing campaign to target influential tech bloggers and journalists from Techcrunch, VentureBeat, GigaOm, and Forbes. Content Marketing for Sherly blogs for organic and social media reach
DIGITAL MARKETING CONSULTANT, SILICONALLEY.COM, NYC, US.
June 2013 - Dec 2013
Inbound and Social Media Marketing - Creation of Marketing Materials
ASST. VICE PRESIDENT FOR DIGITAL MARKETING, PCN PROMOPRO, PHILIPPINES
Mar 2010 - 2013
Developed, executed and delivered the company’s digital/online marketing strategy, planning and budget to include online, new media, web, and SEO to drive the business forwards through key marketing channels.
EDUCATION AND TRAINING
Said Business School, University of Oxford, U.K. - Disruptive Marketing Strategy Programme
Edinburgh Business School, Heriot-Watt University, Scotland, U.K.
MSc in Marketing
De La Salle University, Philippines
AB in Communication Arts
Scrum Fundamentals Certified - Dec 2016
Google Analytics Individual Qualification - June 2019
Advanced Google Analytics - June 2019
Google Analytics for Beginners - June 2019
Google Analytics for Power Users - June 2019
Hubspot Content Marketing Certified - June 2019
Inbound Marketing Certified 0 June 2019
Hubspot Inbound Certified - May 2019
Technical SEM - SemRush - June 2019
Content Marketing ToolKit - SEMRush - May 2019
SEO Toolkit - SemRush - May 2019
SEO Fundamentals - SEMRush - May 2019
Certificate MarketMotive Practitioner in Facebook Marketing
MY CERTIFICATIONS (UPDATED 2021)
ScrumStudy - ScrumFundamentals Certified
ScrumStudy - ScrumFundamentals Certified
Google Advanced Analytics Course_Certifi
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Google Analytics for Power Users Course_
Hubspot Content Marketing Certificate.pn
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