PROFESSIONAL AND ACADEMIC BACKGROUND

Experienced Digital Marketing Professional

Throughout my career, I’ve assisted clients in defining their most complex digital marketing obstacles and building long-lasting customer acquisition and growth strategies.

Take a look at my resume to learn more about my professional and educational experience, and get in touch today.

FOUNDER - GROWTHBOXX DIGITAL MARKETING, PHILIPPINES

2018 - Present

Provide digital marketing services and consulting to local and foreign startup founders, entrepreneurs and marketing agency owners. Helping companies leverage new marketing technologies to grow their customer base.

CHIEF MARKETING OFFICER - KALYSYS, MELBOURNE, AUSTRALIA

2019 to 2020

Responsible for planning, developing, implementing and monitoring the overall business marketing strategy.

MARKETING MENTOR - FASTERCAPITAL, DUBAI, UNITED ARAB EMIRATES

2018 - Present

Provide marketing and growth guidance to early-stage startup founders and pre-seed entrepreneurs. Teaching them to leverage online digital channels for customer acquisition, activation, retention.

HOOTSUITE SOCIAL MEDIA BRAND AMBASSADOR, HOOTSUITE, ASIA

2015 - Present

Advocate on behalf of the Hootsuite brand. Amplify Hootsuite messages to their existing networks. Provide feedback on our product and regional insight. Create a stronger presence for Hootsuite regionally and through local events

DIGITAL MARKETING MANAGER, RENAUD AIR - HONG KONG

2016 to 2018

Full stack digital marketing management and campaign implementation. Engineered a 250% online sales growth in 1 month without increased marketing spending. Digital Marketing leadership and efforts contributed to a 30% annual growth in online sales.

GROWTH MARKETER, COACHTUBE, TEXAS, UNITED STATES

2016

Responsible for growing customer acquisition, sales, and profitability of CoachTube by entering new geographic markets, and increasing revenues in existing markets in the US. Increased number of customers. Improved retention for existing CoachTube customers

GROWTH MANAGER, GROWTH GEEKS, UNITED STATES

2016

Worked with startup founders/leaders (CEOs and Managers) to establish growth strategies and objectives. Assessed needed growth specialists for startup clients. Developed an effective and close working relationship with startup founders/clients. Managed a team of international Growth Hackers / Digital Marketing experts. Delivered feedback and reports for growth gigs

INBOUND MARKETING CONSULTANT, THE MEZZANINE GROUP, TORONTO, CANADA

2015 - 2016

Analyzed client websites and business situations quickly and accurately on HubSpot's tools and other sources. Developed insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements

SPECIAL PROJECTS / GROWTH / BUSINESS DEVELOPMENT, GROWTH HACKER.TV, US

2013 - 2016

Business Development - Connected with startup incubators and accelerators in the Asia Pacific region and Australia. Introduced GrowthHacker.TV for startup founders and developers. Assisted in creating engagement in the early stages of the GrowthHacker.TV community forum. Content Creation - created downloadable content and guides for GrowthHacker.TV's Udemy courses.

BOOK LAUNCH TEAM MEMBER - TRACTION BOOK, JUSTIN MARES, US

Sept 2015 - Nov 2015

Part of the launch marketing team for Justin Mare's and Gabriel Weinberg's book - Traction.

CHIEF MARKETING OFFICER, MICROWORK.IO, SILICON VALLEY, US

April 2015 - July 2015

Key role in shaping general corporate marketing strategy. Defined and implemented the marketing strategy with a specific focus on driving customer growth, brand awareness, and platform usage. Engaged in business development activities with potential partners. Managed SEO, Social Media, and PPC to increase and drive traffic from targeted customer segments.

INBOUND MARKETING / CONTENT MARKETING CONSULTANT, TRADIER, US

Aug 2014 - January 2015

Collaborated with the CEO to craft a marketing strategy and messaging, Public Relations activities - Press Release, Blog Content Management, Growth Hacking, SEO, Google Analytics, Email Marketing, Community Management

GENERAL MANAGER / GROWTH HACKER, AB DEV LABS, NYC, US

June 2013 - Aug 2014

Managing a team of remote developers based in the Philippines. Used Lean and Agile Development and SCRUM Methodologies for startup development projects. Business Development. Digital Marketing and Growth Hacking. Lean Startup Consulting for Founders

GROWTH / CROWDFUNDING MARKETING CONSULTANT, SHER.LY, POLAND

June 2014 - July 2014

Part of a crowdfunding marketing team that helped raised $156,106 to kickstart Sherlybox production. Used growth hacks to increase sign-ups and visibility for Sherlybox Beta. - Lead email marketing campaign to target influential tech bloggers and journalists from Techcrunch, VentureBeat, GigaOm, and Forbes. Content Marketing for Sherly blogs for organic and social media reach

DIGITAL MARKETING CONSULTANT, SILICONALLEY.COM, NYC, US.

June 2013 - Dec 2013

Inbound and Social Media Marketing - Creation of Marketing Materials

ASST. VICE PRESIDENT FOR DIGITAL MARKETING, PCN PROMOPRO, PHILIPPINES

Mar 2010 - 2013

Developed, executed and delivered the company’s digital/online marketing strategy, planning and budget to include online, new media, web, and SEO to drive the business forwards through key marketing channels.

EDUCATION AND TRAINING

Said Business School, University of Oxford, U.K. - Disruptive Marketing Strategy Programme

Edinburgh Business School, Heriot-Watt University, Scotland, U.K.

MSc in Marketing

De La Salle University, Philippines

AB in Communication Arts

CERTIFICATIONS

Scrum Fundamentals Certified - Dec 2016

Google Analytics Individual Qualification - June 2019

Advanced Google Analytics - June 2019
Google Analytics for Beginners - June 2019
Google Analytics for Power Users - June 2019

Hubspot Content Marketing Certified - June 2019

Inbound Marketing Certified 0 June 2019
Hubspot Inbound Certified - May 2019
Technical SEM - SemRush - June 2019
Content Marketing ToolKit - SEMRush - May 2019
SEO Toolkit - SemRush - May 2019
SEO Fundamentals - SEMRush - May 2019

Certificate MarketMotive Practitioner in Facebook Marketing